Chiefs announce naming rights deal for field at Arrowhead Stadium

It finally happened.

The Kansas City Chiefs have sold the naming rights to their field at Arrowhead Stadium in a deal that will begin for the 2021 season, the team announced in a statement on Thursday. GEHA — which stands for Government Employees Health Association, Inc. and is pronounced G.E.H.A. — is a nonprofit provider of medical and dental plans for federal employees.

Here is where the Chiefs landed on an official title:

“GEHA Field at Arrowhead Stadium”

The Chiefs emphasized that both the team and GEHA “are committed to ensuring Arrowhead Stadium remains the identity of the stadium.”

“We are extremely proud and excited to announce our naming rights agreement with GEHA. When we set out to find a partner for the field at Arrowhead, it was critical to identify a national leader that shares our core values, as well as a deep connection to the local community and respect for Chiefs Kingdom,” said Chiefs president Mark Donovan. “Our relationship with GEHA over the last few years has only served to reinforce the alignment between our two organizations and proven their strong, long-standing relationship with the local community. This expanded partnership will continue to build lasting health and wellness programs that support the team, GEHA and our community.”

Last July, the Sports Business Journal broke news that the Chiefs had sold the naming rights of the stadium to GEHA ahead of the 2020 season. The Chiefs quickly denied the report.

One season later, GEHA and the Chiefs have a deal.