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Travis Kelce to launch new lifestyle brand called “Tru Kolors”

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The Chiefs tight end is getting into the fashion industry with his own flavor.

Nickelodeon Kids’ Choice Sports 2018 - Arrivals Photo by Alberto E. Rodriguez/Getty Images For Nickelodeon

Kansas City Chiefs tight end Travis Kelce is launching a lifestyle brand called Tru Kolors, he announced on his official Instagram account.

“My love for fashion started when I was a young kid—I was a big fan of sneakers growing up in the ‘90s,” Kelce says in the video. “You had your Michael Jordans, your Scottie Pippens, Charles Barkleys, Deion Sanders, even Wayne Gretzky—my favorite hockey player had a pair of kicks back in the day. The city I grew up in was a very multicultural place. It has a lot of different social classes, so I got quite a bit of a melting pot to grow up in and to understand everyone else’s differences in this world and appreciate that because they’re all my friends still to this day. I created Tru Kolors so there could be a connection between me and not only my fans, but people that are interested in what Tru Kolors’ meaning really is. I think that it’s a way that I can relate to everyone out there, and I truly feel it’s a mindset that could make the world a better place.”

Kelce has been outstanding for the Chiefs on the field over the past three seasons, compiling more than 1,000 yards each year while also increasing his touchdown count each season during that span. He is a two-time first-team All-Pro and arguably the NFL’s best tight end.

The move for Kelce off the field makes sense, as the Chiefs tight end hosts an annual “Walk the Walk” fashion show benefitting Operation Breakthrough each season. Kelce has encouraged folks to follow his new brand on Instagram at this link. We should receive more information on Friday.

Kelce did not participate in offseason workouts for the Chiefs due to ankle surgery, but as he told AP last week, he should be 100 percent by the time training camp starts in late July.