After our own Aly Trost speculated about the news just a few weeks back, Patrick Mahomes struck an endorsement deal with Hunt’s Ketchup on Wednesday, according to The Action Network’s Darren Rovell.
Rovell mentioned Trost in his tweet announcing the deal:
Is it cool to put Hunt’s ketchup on my Patty Flakes or no?— Pete Sweeney (@pgsween) December 19, 2018
Later on Wednesday, and much more important than any announcement, Hunt’s released a teaser video:
Earlier this year, ESPN’s Seth Wickersham documented the Chiefs quarterback’s love for ketchup in his fantastic article titled, The Radical Confidence of Patrick Mahomes:
The other day, in Mahomes’ apartment in the Country Club Plaza neighborhood of Kansas City, his grandfather asked him, “What’s it like to be famous?” For one thing, it means he eats less ketchup. He spent most of his life putting ketchup on everything. He would get bottles of it for his birthday. But now that everyone is watching every move he makes, he is sheepish about ordering ketchup. At a restaurant recently, his mom, Randi, recognized an unfilled desire as he dove into a steak. “Just ask for it,” Randi said. “I know you want it.” Patrick wouldn’t. So she asked for the ketchup and slipped it to him.
In the Hunt’s video, Mahomes is simultaneously curling while squeezing ketchup onto macaroni and cheese, a food he later admitted to regularly eating with the condiment.
Although that’s gross, I think the fact that Mahomes is getting endorsement deals this early into his career is a great sign, if there weren’t enough already. Something I always say as I cover the NFL is follow the money.
Big companies realize Mahomes is the next face of the league. So should we.