This article was inspired by the fan equity study written by Mike Lewis and Manish Tripathi. Some fans may have been upset to find their team didn't fare so well in their fan equity ranking. In particular Chiefs fans were very disappointed with the 27th ranking in the report.
The goal of this article is to get a second opinion in regards to fan loyalty based on different data as well as look at a number of other organizational rankings. The data collected for this article is from the past three seasons (2012 - 2014.)
Let's begin with fan loyalty. What makes a fan base dedicated to their team? What makes one fan base better than the other? It should be considered a fact that it is impossible to gauge the love a fan base may have for their team. Love and loyalty can't be measured by a statistic or by a number. A fan can't say, "I love my team by a value of X passion points." There is no value to the dedication, loyalty, and love that each fan around the NFL may have for their team. So how does one gauge such a thing? The fact of the matter is: one can't. However, how much a person is willing to sacrifice out of their budget to see their favorite team play in person is something that can be measured. Also, the number of people who attend the games is also measurable.
Now that we've gotten the loyalty disclaimer out of the way let's begin digging into the numbers in regards to how much an individual is willing to spend to watch their team play, and how many people are willing to spend. The following data was used for this portion of the study.
- The average entertainment budget of households for each NFL team's metropolitan area adjusted for cost of living. The average entertainment budget was drawn from the median income of the metropolitan areas. Income numbers were taken from census data and entertainment budget was set to 4.86 percent which was drawn from here.
- The average cost of each NFL team's home tickets adjusted for cost of living.
- The average home attendance percentage of each NFL team.