The Kansas City Chiefs will roll out their new variable pricing plan when tickets open to the general public on Tuesday. Jackson County taxpayers can go to Arrowhead and get tickets at 9 a.m., season ticket holders (I mean members) can go at 10 a.m. and it opens at 12 p.m. for the general public.
The Chiefs variable pricing raises the single-game ticket prices for the better games the Chiefs have on their schedule, such as the Monday night game against the Patriots or Sunday night game against the Broncos. See the variable pricing in action at this link. You can see that the Patriots and Broncos games are more expensive at some spots. The single-game ticket prices will not be below the price for season ticket holders.
Chiefs president Mark Donovan indicated that 40 percent of the ticket prices are rising this year but the Chiefs were just 29th in the NFL in ticket prices last season.
If this were a truly dynamic market, the prices for the least desirable games would drop below season ticket holder prices but the Chiefs don't want that to happen in order to encourage you to buy season tickets. For the eighth year in a row, your subscription to Arrowhead Pride is cheaper than Chiefs tickets. The cheapest tickets are $25 preseason games, which rise up to $60 for the top regular season games.
The KC Star has a nice write-up on the Chiefs tickets with more info.
What's your ticket strategy? Season tickets or single games?
Here's some info on how to buy via the Chiefs:
Tickets may be purchased online at Ticketmaster.com, by phone at (800) 745-3000, in person at any of the Ticketmaster outlets listed below (hours vary by outlet) or at the Arrowhead Stadium Ticket Office located between the Founder's Plaza and the Hy-Vee Gate on the northwest side of the stadium from 8:30 a.m. to 5 p.m. Monday - Friday. Tickets for select Chiefs home games start as low as $40 and are subject to availability. Buyers may use cash or credit card (VISA, MasterCard, American Express and Discover). No checks will be accepted.