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It all started with this commercial, which was great.
Sandcastle tributes were made:
But this is the image that stuck:
Then the Chiefs tweeted out a SIGNED Sandcastle jersey.
So did Chiefs exec Bill Chapin:
So fans made their own Sandcastle jerseys.
In whatever color they wanted.
Even other teams fans got in on the act.
Then some Chiefs fans started to get creative.
Even non-Chiefs jerseys.
But then...
Some Chiefs fans just covered up Matt Cassel's jersey.
Some were better than others.

But why ruin your best Elvis Grbac jersey?
H/Ts for the photos: @nicholasrinard, @DarrenRovell, @ericstangel, @jacob6dickey, @Tylerdennert69, I44baskervillegenral, andrewsoto33, NFLShop.com, @kcchiefs.