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Our Super Bowl Commercial Will Be Expensive

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If we're going to have an Arrowhead Pride commercial at the 2013 Super Bowl, we're going to need more money.

A lot more money.

Via Sports Business Journal:

CBS has sold 80 percent of the Super Bowl's game inventory and is moving into the summer with a handful of spots left to sell. Sources say CBS is asking a record-high $3.8 million per 30-second spot for the game, which has set U.S. television viewership records for the past three years.


The NFL may not be booming when it comes to actual attendance at games -- that's not just a Kansas City problem -- but they are thriving everywhere else, including TV ratings. Everything the NFL touches to gold, as the last three Super Bowls have shown us, and I wouldn't be surprised if we see yet another all-time record rating in the next Super Bowl.