Arrowheadlines: Chiefs News 9/27

3-0 going into the bye week? That does not suck. Good morning, AP and welcome to the longest week of the season. Just because the players get a week off, don't expect to let your brain rot. Keep up on your Kansas City Chiefs news. Read Arrowheadlines.

Todd Haley’s theory made sense as the Chiefs wobbled beginning their season. His team, Haley said, would have to win ugly if it won at all because it had a razor-thin margin of error.

Then the Chiefs destroyed that notion as so much myth in walloping San Francisco 31-10 on Sunday at Arrowhead Stadium. They moved to 3-0 for the first time since 2003, but this win was vastly different from the others.

The Chiefs delivered one big play after another on both offense and defense until the 49ers could no longer keep pace.

Chiefs Dominate 49ers in 31-10 Victory from KC Star

After taking grief for ''winning ugly'' in their first two games, the Kansas City Chiefs went out and etched a beauty.

Could this bunch be for real?

Dominating in every phase, the Chiefs got three touchdown passes from Matt Cassel and sacked Alex Smith five times Sunday en route to a 31-10 victory over the winless San Francisco 49ers. The Chiefs are 3-0 for the first time since 2003.

Cassel's 3 TDs Leads Chiefs Over 49ers from FoxSports

KC Star Pgoto Gallery: Chiefs dominate 49ers in 31-10 rout at Arrowhead

NFL.com Video: Gameday: 49ers vs. Chiefs Highlights

The best day in the 20 months since Scott Pioli took over the Chiefs means it’s time to change what’s possible. A city and fan base wake up this morning to a new way of thinking about their football team.

By the end of tonight, the NFL will have only three undefeated teams, and one of them is right here in Kansas City. The skepticism is cracking.

Rise and shine, Chiefs fans: It's a brand new day from KC Star

Long before it was over, the Chiefs looked brilliant. Polished, prepared and brilliant.

Who knew Kansas City was capable of such a victory? Who knew a team that lacked top-to-bottom talent could be this aggressive?

Players did. Coaches did, too.

Chiefs’ aggressive game plan pays off from KC Star

Charles rushed for 97 yards and Jones had 95, giving the Chiefs their first pair of 90-plus-yard rushers since a 2005 game against Miami, when the tandem consisted of Larry Johnson and Priest Holmes.

The Chiefs declined the chance to get one player — or both — to 100 yards. Neither player was in the game on Kansas City’s final possession, when the Chiefs gave the ball instead to third-stringer Jackie Battle.

Chiefs find right balance in running game from KC Star

"They did a great, great job getting to the quarterback," cornerback Brandon Flowers said.

Linebacker Tamba Hali set the tone for the second half on the 49ers’ first play from scrimmage, dropping Alex Smith for a 5-yard loss. Hali added another sack midway through the third quarter and tied a career high with his third sack in the game’s closing minutes.

Chiefs rediscover pass rush against 49ers from KC Star

The San Francisco run defense hadn’t given up more than 80 yards to a running back in its last eight games, but both Jamaal Charles and Thomas Jones surpassed 90 yards in Sunday’s rout.

Charles finished with 97 yards in 12 carries, and Jones had 95 yards in 19 carries.

Chiefs Buzz | Jones, Charles run wild; Succop misfires; Grigsby honored from KC Star

After the Seahawks beat the 49ers in Week 1, coach Mike Singletary thanked Pete Carroll for "whipping our tails."

By that logic, Singletary owes Chiefs coach Todd Haley a fruit basket and a nice box of muffins.

Kansas City ran circles around the 49ers in a 31-10 victory on Sunday. The Chiefs used a zesty, innovative offense that made the 49ers look stuck in time by comparison. The 49ers' lone touchdown came in the waning seconds -- scraping the bottom of garbage time -- only after Singletary called three timeouts over the final 1:41 with the game long out of hand.

Nothing goes right for San Francisco 49ers in blowout loss to Kansas City Chiefs from The Silicon Valley Mercury News

Perhaps next week the oddsmakers will catch up to the Kansas City Chiefs, but for any bettors who could see past that franchise's woeful recent past, the Chiefs have been a money team in the early going.

In running its record in the AFC West to 3-0, Kansas City is also 3-0 against the spread. In fact, the Chiefs were underdogs in their first three games, including Sunday's surprisingly easy 31-10 home win over San Francisco that had the 49ers a 21/2-point favorite.

Betting Recap: Curious cases of Chiefs and Patriots from The Philadelphia Inquirer

Compare his work to the combination of the Chiefs’ Todd Haley and Charlie Weis.

Their team has limited talent. But they use what they have, use it with imagination and flare. Their game plan was a pleasure to watch, like that double-flea-flicker watchamacallit they used, the ball going back to quarterback Matt Cassell and Cassell throwing a 45-yard touchdown pass to Dwayne Bowe.

Seriously, Mike, Jimmy Has to Go from The Press Democrat

Michael Crabtree didn't start sniffling and crying like Terrell Owens once did defending his quarterback. But Crabtree did say he has his quarterback's back - no matter who the quarterback might be.

All this after Crabtree said he ran the correct route on a first-half interception. Quarterback Alex Smith thought Crabtree would be where Chiefs defender Brandon Flowers was instead.

49ers Smith, Crabtree Yet to Get on Same Page from The San Francisco Chronicle

If you had started the trio of quarterback Matt Cassel and wideouts Anquan Boldin and Roy Williams on Sunday, you might have gotten taunting texts from your fantasy league rivals before kickoff. But you would have had the last laugh, thanks to those players' unexpected success.

Week 2 notes: Cassel finally gets in on fun in Chiefs' quick start from USA Today

Kansas City defensive coordinator Romeo Crennel has my early vote for Assistant of the Year. A year ago the Chiefs ranked 30th in overall defense and hemorrhaged 85 points in their first three games, all of which they lost. This season they've allowed five touchdowns and 38 points in their first three games, all of which they've won. You can talk about the Chiefs' running game and their special teams and the security Matt Cassel can give them at quarterback, but it's their defense that is behind the team's unbeaten start.

Week 3 Judgements: Coughlin's tough approach isn't enough from CBS Sports

Vogue, step aside. The NFL is going from the gridiron to the runway with fashion advice to help female fans wear their team colors everywhere from tailgates to posh nightclubs.

The league has thousands of new products including jeans with logos on the back pockets, flip-flops and yoga mats for women this year. It is pairing up with shops such as Victoria’s Secret and Destination Maternity to sell the new products this fall in 3,000 new stores.

NFL Out To Woo Women Shoppers from CBS New York

The criticism of Scott Pioli in Kansas City can stop now. Pioli's '10 draft class looks like a home run.  Javier Arenas, Dexter McCluster, and Tony Moeki were all huge difference makers during Sunday's win over San Francisco.

This is a smart team with a true home field advantage again.  They have one of the best defensive backfields in the league.  Their special teams and running game are outstanding.  That should be enough to stick in the AFC West race all year.  The schedule is very forgiving.

Six quick slants after early games from Pro Football Talk