"It's DMC and I'm serious..."
It's not quite what you may think it is but Kansas City Chiefs WR Dexter McCluster appears in this video rapping about driving and texting. It appears to be a partnership with the communications company Cellular South.
I'm not sure if this if/when/where this will air but it looks like it was just uploaded this week. Let us know if any of you catch it.
(H/T chiefFANatic)