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"It’s like you’re out there with another player," fullback Le’Ron McClain said.

"We love him, man," cornerback Brandon Flowers said. "That’s like our brother."

"Todd is one of the guys," receiver Dwayne Bowe said.

Bowe, who might be just as unusual as his head coach, said he saw symbolism in what Haley has been doing; he hears the message.

"There’s a method to his madness," Bowe said. "If you see him rough and nasty like that, that’s how the game is going to be."