Kansas City Chiefs TV ratings skyrocket in the 2013 NFL season

Denny Medley-USA TODAY Sports

The KC Chiefs were up 41 percent over last year in local TV ratings.

This just in: Kansas City loves their Chiefs.

The Chiefs local TV ratings demonstrate just that. The Chiefs games were up 41 percent from 2012 to 2013, according to a report from Sports Business Daily. The Chiefs 41 percent growth is tops among the NFL, including the Seahawks who were at 37 percent in Seattle.

Here are the last three years of Chiefs local TV ratings, via SBD:

2013: 42.9
2012: 30.3
2011: 33.3

The Chiefs were still above the NFL average in all of those years.

The Chiefs made the playoffs in one of these years and you can tell by the ratings. Kansas City showed that when the Chiefs are good, they will pay attention.That said, an NFL team dominating the TV ratings isn't exactly big news anymore. NFL games tend to dominate in every NFL city.

Here are some end-of-season TV ratings figures from the NFL communications department:

  • According to The Nielsen Company, the 2013 regular season reached 205 million unique viewers, representing 81 percent of all television homes and 70 percent of potential viewers in the U.S.
  • The 2013 NFL Regular Season averaged 17.6 million viewers per game telecast, the second most-watched season ever behind the 2010 season (17.9 million).
  • NFL games accounted for 34 of the 35 most-watched TV shows among all programming last fall.
  • Twenty-two NFL game telecasts this season were watched by at least 25 million viewers - nearly triple the total for the full 2012 season (eight).
  • For the second consecutive year, an NFL game was the week's most-watched TV show in all 17 weeks of the season.
  • NFL games nearly tripled broadcast primetime viewership. NFL games on CBS, FOX and NBC averaged 20.3 million viewers - 190 percent higher than the average primetime viewership among the four major over-the-air networks (7.0 million average on ABC, CBS, FOX, NBC). That NFL advantage is more than triple the 56 percent edge of a decade ago (chart below).
  • Over the past decade, average viewership of NFL games on broadcast television has increased 31% from 15.5 million in 2003 to 20.3 million in 2013.

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