All eyes were on the Super Bowl on Sunday night which means on this Monday Leon Sandcastle is the most popular Chief.
It all started with this commercial, which was great.
Sandcastle tributes were made:
But this is the image that stuck:
Then the Chiefs tweeted out a SIGNED Sandcastle jersey.
So did Chiefs exec Bill Chapin:
So fans made their own Sandcastle jerseys.
In whatever color they wanted.
Even other teams fans got in on the act.
Then some Chiefs fans started to get creative.
Even non-Chiefs jerseys.
Some Chiefs fans just covered up Matt Cassel's jersey.