PM: Do you pay attention to the media now? Reid: What Derek [Boyko, the Eagles’ PR chief] gives me, I get. The rest of it I don’t read. I don’t listen to AM radio. I try to stay away from all that stuff. I think from a management standpoint, you want your own decisions to come into effect. And you don’t want anything messing with it. I don’t care how strong you are—if you start reading all that stuff, it’s gonna sway you one way or another. And then that’s not really the pure you. PM: How about your relationships with team leaders? Are there specific guys you turn to? Reid: In football, it seems the head coach and the quarterback are the ones who are really stuck out there to the public. And so you look to bring in a guy who can handle that. Like Charlie says, I think all our players look in my direction when there’s gotta be a hard hammer to come down. At the same time, that peer pressure those guys can put on, that definitely doesn’t hurt. So Michael [Vick]—it starts with the quarterback. The same way when Donovan was here. It started with him.