Even from a management perspective, your ultimate goal is a championship.  But beyond that, you want wins.  And you don't want to pay a lot of money for those wins.  It doesn't make financial sense to overpay for a team that under performs.  Below I've calculated every team in the NFL's cost per win.  Basically, I've taken the salaries (from www.altiusdirectory.com) of all teams and divided the salary by the number of wins thus far in the season to see what teams got the most back for the money they spent.

This table is arranged in order for total payroll (highest spenders to lowest spenders).  This table shows that excessive spending (cough Raiders) does not automatically lead to more wins.  In fact, the top spending 4 teams are all playing below .500 football this season.  When you combine their salaries together (563 million), you get the bottom five teams' salaries and an extra 100 million to spend on Christmas presents. Oh, and those bottom five teams are all playing above .500 football. I'd also like to point out that aside from the Chiefs, the teams at the bottom of the payroll are some of the most respected (and feared) teams in the NFL over the past 10 years.

Now here's the same chart in order of millions spent per win (thus far).  I'll let you draw your own conclusions, but I like the way the organization is headed.  I'm certain I was one of the many scratching my head the past two summers when the Chiefs didn't make a big splash signing the big names the past two springs (aside from the Cassel deal).  But I guess these guys actually do know what their doing.  However, I did also want to point out that the Bears spent TONS this past offseason (about 53 million in a single 24 hours) and they are still close to the bottom of the list--so spending isn't necessarily a bad thing either.