great ESPN article on the history of the Madden NFL video game.
Also, an interesting Lamar Hunt connection:
"Hawkins (creator of EA Sports and Madden NFL) created a "Strat-O-Matic" knockoff and attempted to start a business. His next-door neighbor in La Jolla, Calif., was former AFL president Milt Woodard, which gave Hawkins the opportunity to send a proposal to Kansas City Chiefs owner Lamar Hunt. Hunt wrote back. Beat it, kid."
This is a must-read for Madden fans!