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The Franchise: The Inside Story of How "Madden NFL" became a Video Game Dynasty
Link
go.com
great ESPN article on the history of the Madden NFL video game. Also, an interesting Lamar Hunt connection: "Hawkins (creator of EA Sports and Madden NFL) created a "Strat-O-Matic" knockoff and attempted to start a business. His next-door neighbor in La Jolla, Calif., was former AFL president Milt Woodard, which gave Hawkins the opportunity to send a proposal to Kansas City Chiefs owner Lamar Hunt. Hunt wrote back. Beat it, kid." This is a must-read for Madden fans!
