FanShot

TJ teams up with Reebok & Champs sporting goods

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The campaign, running through September, will have a dedicated Web site with video footage of players like New York Giants quarterback Eli Manning and safety Kenny Phillips, Kansas City Chiefs running back Thomas Jones, and other stars talking about the origins of the numbers they wear. More than 600 Champs stores will get extensive signage, crew T-shirts and POP for the seven-figure program under the tagline, "Every number has a story. What’s yours?" McMahon said Reebok plans to make it an annual event, eventually expanding to include more players and more tales.