[Michael] Phelps and the Olympics pulled in an 18.3 rating on KSHB Channel 41, winning the head-to-head matchup with the Chiefs-Cardinals game, which had a 13.4 rating on KCTV Channel 5. . .
"Guess I should have bet the farm," [KSHB general manager Craig Allison] said. "But that Chiefs number wasn’t bad. A lot of other NFL franchises would kill for a 13 rating in preseason."
over 3 years ago
Direckshun
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I thought one point
was 1 million viewers? Am I wrong?
I think that’s the Nielsen system I think at least.
Double words
Going to sleep now. Watching the games later.
Blah.
by Chris Thorman on Aug 20, 2008 1:57 PM CDT up reply actions
From Wikipedia
As of August 27, 2007, there are an estimated 112.8 million television households in the United States. A single national ratings point represents one percent of the total number, or 1,128,000 households for the 2006-07 season. Share is the percentage of television sets in use tuned to the program.
For example, Nielsen may report a show as receiving a 9.2 during its broadcast, meaning that on average 9.2 percent of households were tuned in at any given moment.
If this is correct, roughly 15,115,200 people (13.4% of 112.8 million) were tuned into the Chiefs-Cardinals game.
I'm willing to go with 15 million
But I suspect that the 13.4 rating is for the KC market and not a “national ratings point.” :)
So the viewing audience is probably a tad smaller than the 15 million.
If those 15 million knew what was good for them, though, they would have been watching.
That makes a lot more sense,
especially because it says “13.4 rating on KCTV Channel 5” and not just a 13.4 rating in general. I wonder if I can find the data on KCTV’s viewing audience…
Okay, found some more information
from KansasCity.com:
The Chiefs’ preseason opener last week drew a 16.9 rating (each ratings point represents a little over 9,000 television homes in Kansas City)…
Okay, this makes much more sense. With this new information, the Chiefs-Bears game drew in about 152,100 people while about 120,600 people watched the Chiefs-Cardinals game.
While probably more accurate, those numbers are much more depressing.
Numbers are higher
Because it was broadcast in Des Moines, too, as part of the Chiefs Television Network, which is the Channel 5 broadcast picked up by whatever stations want to pay them. I would guess another half a dozen markets got the broadcast, also.
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