[Michael] Phelps and the Olympics pulled in an 18.3 rating on KSHB Channel 41, winning the...

[Michael] Phelps and the Olympics pulled in an 18.3 rating on KSHB Channel 41, winning the head-to-head matchup with the Chiefs-Cardinals game, which had a 13.4 rating on KCTV Channel 5. . .

"Guess I should have bet the farm," [KSHB general manager Craig Allison] said. "But that Chiefs number wasn’t bad. A lot of other NFL franchises would kill for a 13 rating in preseason."

KC Star: Head to head, Phelps even beats the Chiefs

10 months ago Direckshun Comment 9 comments 0 recs |

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I thought one point

was 1 million viewers? Am I wrong?

I think that’s the Nielsen system I think at least.

by Chris on Aug 20, 2008 1:56 PM CDT reply actions 0 recs

Double words

Going to sleep now. Watching the games later.

Blah.

by Chris on Aug 20, 2008 1:57 PM CDT up reply actions 0 recs

From Wikipedia

As of August 27, 2007, there are an estimated 112.8 million television households in the United States. A single national ratings point represents one percent of the total number, or 1,128,000 households for the 2006-07 season. Share is the percentage of television sets in use tuned to the program.

For example, Nielsen may report a show as receiving a 9.2 during its broadcast, meaning that on average 9.2 percent of households were tuned in at any given moment.

If this is correct, roughly 15,115,200 people (13.4% of 112.8 million) were tuned into the Chiefs-Cardinals game.

by Mully on Aug 20, 2008 3:49 PM CDT up reply actions 0 recs

Holy Crap!

by PVChiefsfan on Aug 20, 2008 5:10 PM CDT up reply actions 0 recs

I'm willing to go with 15 million

But I suspect that the 13.4 rating is for the KC market and not a “national ratings point.” :)
So the viewing audience is probably a tad smaller than the 15 million.
If those 15 million knew what was good for them, though, they would have been watching.

by sunny D on Aug 20, 2008 9:51 PM CDT up reply actions 0 recs

That makes a lot more sense,

especially because it says “13.4 rating on KCTV Channel 5” and not just a 13.4 rating in general. I wonder if I can find the data on KCTV’s viewing audience…

by Mully on Aug 20, 2008 10:27 PM CDT up reply actions 0 recs

Okay, found some more information

from KansasCity.com:

The Chiefs’ preseason opener last week drew a 16.9 rating (each ratings point represents a little over 9,000 television homes in Kansas City)…

Okay, this makes much more sense. With this new information, the Chiefs-Bears game drew in about 152,100 people while about 120,600 people watched the Chiefs-Cardinals game.

While probably more accurate, those numbers are much more depressing.

by Mully on Aug 20, 2008 10:40 PM CDT up reply actions 0 recs

For a preseason game?

not really…and attendance at Arrowhead for the cardinals game was good too…

by PVChiefsfan on Aug 21, 2008 8:09 AM CDT up reply actions 0 recs

Numbers are higher

Because it was broadcast in Des Moines, too, as part of the Chiefs Television Network, which is the Channel 5 broadcast picked up by whatever stations want to pay them. I would guess another half a dozen markets got the broadcast, also.

by sunny D on Aug 21, 2008 9:35 AM CDT reply actions 0 recs